Designing New Logos for Facebook Business Pages
As our Social Media Services flourish, I have looked at and “Liked” several hundred new Facebook Business pages.
I keep a keen eye on the logos. Experienced marketers know a company’s logo or “mark” is a most valuable brand asset. The logo “brands” your particular product or service in the mind of consumers.
Many logos in the Facebook page Canvas (that 197-pixel-wide field in the upper left corner) are way too tiny and are often overwhelmed by the rest of the page’s graphic elements.
Most of these “lost” logos are of horizontal or rectangular orientation.
Some may have been designed back in the good old analog days, when major considerations were application on letterheads, envelopes, business cards, signs, packaging and such.
But remember, Facebook was originally conceived to showcase college student’s FACES. Faces fit well in square boxes. Unless you’re that dude from the Lemonhead® candy package.
So what to do when putting a rectangular logo in a square box?
If you can’t figure out a way around a “lost” logo in the Canvas area, you should consider making your logo as prominent as possible on your Facebook Business Page’s Landing Page. You do have a custom Landing Page, don’t you? Every Business Page should.
Savvy designers, like ours, will always make your rectangular logo work in the square space.
Professionally designed logos usually include use guidelines that prohibit altering graphic and textual logo elements. For example, you’re not likely to see the world’s most recognized brand, Coca-Cola® with one word stacked on the other and without the hyphen, just to make it a square. But notice how they incorporate other graphic components, like an illustration of the distinctively shaped bottle, around the logo (never invading a given amount of free space around the logo) for maximum flexibility of use.
Our company’s logo, designed nearly eight years ago, is rectangular. For Social Media pages, we incorporated the photo we took of a fifth generation Chevrolet Camaro. The car’s menacing fascia and glowing halo headlamp add a touch of intrigue, without overwhelming the logo and diluting the brand. It’s also fitting, as we are long-time members of SEMA, the Automotive Aftermarket Industry association.
But unlike AdTex Advertising, many of the companies coming on the Social Media scene are fresh start-ups. For these companies, it is advantageous to go ahead and design new logos with Facebook pages in mind and make them square.
Need experienced guidance with your new brand and Social Media Marketing efforts? I know a great little company that can help you with that.
Tags: adtex advertising, advertising, aledo, branding, camaro, chevrolet, design, digital, facebook, graphics, interactive, logos, marketing, sema, social media, texas, twitter, video, youtube
It’s great reading fresh content. So many bloggers take an old subject and beat it to death.
Square FB page canvas space versus old rectangular logos is a new discussion for me. I encountered the same problem with my horizontal logo on my page. You offer a creative solution to the problem, give the reason behind the problem and also gave your FB page as an example of your solution, which by the way is a very nice page.
Thanks also for pointing out that it’s not okay to rework logos to fit the space!!
[...] I’m going to give them a shout out and if you have time you can read them too. They are: It’s Hip To Be Square by AdTex Advertising, Sausage & Potato Packets by Helen’s Helpful Hints, The Wise Sage [...]